In my entrepreneurial workshops, I meet individuals who want to start a business based on passion. Having something you’re passionate about is good but business sense must prevail. Do your homework; ensure that the service or product you want to offer is needed and can add value in the marketplace. Explore ways to create a brand story that resonates with intended users. Do a survey or poll. Let your passion fuel your drive, commitment, and level of service but don’t use it to start a business.
Here are a few things to remember:
My passion for something does not necessarily translate into a salable product or service.
My passion for something should not be the sole reason to create something to sell.
Just because I like or enjoy something does not mean people will pay for it.
Being passionate about something is not the exclusive a reason to start a business.
I want to see women succeed professionally and launch their own businesses and brands. Too many times we start businesses that we don’t think through and we get frustrated when the dream goes south. I hope this short post gets you thinking broadly about the role of passion as an entrepreneur. In October, I’ll be doing another round of my entrepreneurial workshop, Start Me Up Weekend. Start Me Up Weekend helps aspiring entrepreneurs develop their business and brands in a weekend. Since starting over a year ago, I’ve worked with entrepreneurs such a lifestyle bloggers, financial advisers, photographers and more. It’s exciting to work with them as they take an idea and make it into a brand. I’ll be putting out something really soon on the next round so do stay tuned and feel free to get in touch using the contact page if you have any questions.
Carlana Charles is the visionary and editor-in-chief of FemmePowered. She is a womanist, writer, speaker, story midwife and facilitator of meaningful and engaging conversations. When she is not working in or on FemmePowered, she can be found resting, baking, reading or scribbling furiously in her journal whilst sipping wine or coffee, sometimes both at the same time. She is currently working on her first book and hopes to release it in September 2017.