Last Saturday I did a blogging workshop for newbie, struggling and aspiring bloggers. We had a fun time and it was great just to spend time sharing and learning from these awesome women. One of the things we spent time looking at was the need for systems and processes for the management and creation of content. This is where I strongly recommended creating an editorial/blog calendar.
So, what is an editorial calendar? Put simply, an editorial calendar is a planner for your blog’s content. It will include ideas on posts to publish, where and when to publish and other key ideas on structuring, bettering or improving the visibility and reach of a post.
There are tons of editorial calendars on the market that you can choose from and you can always create one from scratch. That’s what I did. I created one that would fit my thought process and the way I work through each post. I’ve listed the steps I take below and you can get ideas from it, ignore it and create your own. Either way, the idea is to create or use something that is simple, you will use consistently and makes your blogging easier.
My calendar comprises pre-printed sheets, each sheet dedicated to an individual post. For each post I publish, I go to my binder, go to a fresh sheet and go through the steps below:
Post Type: evergreen or time-sensitive
Note: Evergreen content I can share around social media for a very long time as the information will still be relevant for the most part. Time-sensitive posts will usually be related to a current event in the world or blogosphere, a notice about an event I may have coming up, etc. These posts can only be shared for a specific time period.
Post name ideas
- Identifying + addressing the imposter syndrome
- How imposter syndrome manifests in women
- What women need to know about imposter syndrome
- Feel like a phony? Here’s why.
- Why you may feel like a phony when everyone thinks you’re awesome.
Note: I’ll pick the one that I think most folks are likely to click on and want to read.
3-5 targeted keywords
- imposter syndrome
- imposter syndrome in women
- understanding the imposter syndrome
- feeling like a fraud
Note: Please do keyword research. It really helps! Sometimes the keywords you think will help you post be reached are not effective. Here’s a great guide to help you understand keyword research and why it is important. You can do a search for keyword research tools online and find one that works for you!
- Interesting BBC article
- Enlightening YouTube video on The Imposter Syndrome (please watch!!)
Note: It’s nice to give credit when due. Be sure to give link to any source that contributes to your post. Don’t just mention the name, but link directly to the blog or article whenever possible.
Post image (s) URL (source of the images used in the post)
Note: be sure that you have the right to use the images on your site. Choose Royalty Free images, images you pay for, or even your own. Give attribution when required. You can get into major hot water for using images you have not credited or have no right to use.
- Posting on the blog: November 7, 2016
- Posting on social media: November 9th and 13th, 2016
Date the post will go live on the blog and social media. I make a note of this as there have been times when posts were not posted at all, by stayed drafted and also when I had too big a gap between posts.
Social Media Promotion + Comment Management
My sheets each have a checklist with the list of social media sites I can promote the post on. I check off which platform I will use for each post and set a date to return to the posting to see if someone commented on the social site or the blog.
The above system works for me. Feel free to try it or take inspiration from it and create something that’s better or works for you.
Do you have a system or process or do you just fire up your blogging platform, starting writing and wing it? Let me know how you do it and feel free to share the tools and resources you use to make your blogging experience better.