Editorial calenders and how I created one

Editorial calenders and how I created one

Last Saturday I did a blogging workshop for newbie, struggling and aspiring bloggers. We had a fun time and it was great just to spend time sharing and learning from these awesome women. One of the things we spent time looking at was the need for systems and processes for the management and creation of content. This is where I strongly recommended creating an editorial/blog calendar.

So, what is an editorial calendar? Put simply, an editorial calendar is a planner for your blog’s content. It will include ideas on posts to publish, where and when to publish and other key ideas on structuring, bettering or improving the visibility and reach of a post.

There are tons of editorial calendars on the market that you can choose from and you can always create one from scratch. That’s what I did. I created one that would fit my thought process and the way I work through each post. I’ve listed the steps I take below and you can get ideas from it, ignore it and create your own. Either way, the idea is to create or use something that is simple, you will use consistently and makes your blogging easier.

My calendar comprises pre-printed sheets, each sheet dedicated to an individual post. For each post I publish, I go to my binder, go to a fresh sheet and go through the steps below:

Post Idea

Imposter syndrome

Post Type: evergreen or time-sensitive

Evergreen

Note: Evergreen content I can share around social media for a very long time as the information will still be relevant for the most part. Time-sensitive posts will usually be related to a current event in the world or blogosphere, a notice about an event I may have coming up, etc. These posts can only be shared for a specific time period.

Post name ideas
  • Identifying + addressing the imposter syndrome
  • How imposter syndrome manifests in women
  • What women need to know about imposter syndrome
  • Feel like a phony? Here’s why.
  • Why you may feel like a phony when everyone thinks you’re awesome.

Note: I’ll pick the one that I think most folks are likely to click on and want to read.

3-5 targeted keywords
  • imposter syndrome
  • imposter syndrome in women
  • understanding the imposter syndrome
  • feeling like a fraud

Note: Please do keyword research. It really helps!  Sometimes the keywords you think will help you post be reached are not effective. Here’s a great guide to help you understand keyword research and why it is important. You can do a search for keyword research tools online and find one that works for you!

Citations/References

Note: It’s nice to give credit when due. Be sure to give link to any source that contributes to your post. Don’t just mention the name, but link directly to the blog or article whenever possible.

Post image (s) URL (source of the images used in the post)

Note: be sure that you  have the right to use the images on your site. Choose Royalty Free images, images you pay for, or even your own. Give attribution when required. You can get into major hot water for using images you have not credited or have no right to use.

Posting Date
  • Posting on the blog: November 7, 2016
  • Posting on social media: November 9th and 13th, 2016

Date the post will go live on the blog and social media. I make a note of this as there have been times when posts were not posted at all, by stayed drafted and also when I had too big a gap between posts.

Social Media Promotion + Comment Management

My sheets each have a checklist with the list of social media sites I can promote the post on. I check off which platform I will use for each post and set a date to return to the posting to see if someone commented on the social site or the blog.


The above system works for me. Feel free to try it or take inspiration from it and create something that’s better or works for you.

Do you have a system or process or do you just fire up your blogging platform, starting writing and wing it? Let me know how you do it and feel free to share the tools and resources you use to make your blogging experience better.

Carlana Charles is the visionary and editor-in-chief of FemmePowered. She is a womanist, writer, speaker, story midwife and facilitator of meaningful and engaging conversations. When she is not working in or on FemmePowered, she can be found resting, baking, reading or scribbling furiously in her journal whilst sipping wine or coffee, sometimes both at the same time. She is currently working on her first book and hopes to release it in September 2017.

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15 Comments

  1. November 7, 2016 / 10:49 am

    Great idea, I’ve never worked from one but I need one. I’m going to create my own and see how it goes.

  2. November 7, 2016 / 11:30 am

    This post has a lot of useful information. I need to look more into this. It looks like a great idea to save time and keep focus on your work. Thank you for posting this.

  3. November 7, 2016 / 3:40 pm

    It’s so important to find a system that works for you. I’m more of a planner type of girl, so I use that.

  4. November 7, 2016 / 9:25 pm

    Great post! For my personal/humor blog and my YouTube channel, I have a tendency to be a pantser rather than a planner, so to speak. I only recently started bothering to do keyword research for it and titling things appropriately. So that’s still a work in progress. My fitness blog has an editorial calendar, social media calendar, keyword research, pre-publishing checklists… the whole shebang. Which I think is why I abandoned it after like a month. It was almost a source of stress to be too organized.

  5. November 8, 2016 / 8:37 am

    I’m not nearly organized enough to use this system, but maybe I need to be!

  6. November 8, 2016 / 8:42 am

    I absolutely love having an editorial calendar and organise you are and have more time to come up with great post your audience will love.

  7. November 8, 2016 / 12:53 pm

    will I be an imposter if I include this list to MY list of to dos? lol! This was a very helpful reminder for me as I sometime forget to do my keyword research and comment management. Thanks sis for this structural reminder.

  8. November 8, 2016 / 8:45 pm

    Great post. I.have been trying to create an editorial calendar that flows like my mind does. Thank you for breaking it down. I will try to make one tonight.

  9. November 8, 2016 / 8:53 pm

    I have tried this but I’m not mature enough to keep this going. Hoping 2017 will be better for me in this area.

  10. November 8, 2016 / 11:40 pm

    I plan on implementing your tip on keyword research. Although I think my keywords are dope and my SEO Yoast thinks so, Google is telling a different story LOL. I use Google Calendar as my editorial calendar and then I use a combo of Wunderlist and my pre-printed checklists to follow up on posts. I draft all my ideas including titles in WordPress.

  11. November 9, 2016 / 3:53 pm

    This is a real detailed way to have an editorial calendar. I use one but I need to use it more often.

  12. November 11, 2016 / 1:32 pm

    Thanks for sharing! I use my google calendar as my editorial calendar. I try to plan out a month at a time.

  13. Elle (CleverlyChanging)
    November 12, 2016 / 5:14 am

    I love how you map this out. With everything I participate in, doing a content calendar will help keep me on track.

  14. November 13, 2016 / 7:13 pm

    Creating an editorial calendar has truly aided me as I get more in depth with the blogging game. One thing that I’ve gained from your post is setting time for comment management. I love leaving lengthy comments and reading them, but as the blog gains more popularity, I don’t get as much done in the same amount of time. I need to be intentional about that time. Thanks!

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