When planning a webinar there are a few simple things you need to do to ensure that your turnout is great and that your attendees sign up for your next event. Check out this video to learn a few tips that I offer my clients that have helped them to increase the attendance to their webinar. Feel free to post your comments!
Posts Tagged ‘virtual event specialist’
Podcasting tips for the newbie podcaster
So, you’re probably asking – what’s a podcast? Well, a podcast is a series of digital media files (either audio or video) that are released as episodes and often downloaded via the web. As an internet marketer, a podcast is a great way to reach folks who may not be keen on reading blog posts, but enjoy listening to and viewing content. Check out this short video on tips to keep in mind, when creating a podcast. If you like to idea of creating a podcast but you’re not quite sure where to start, feel free to send me and email or give me a call. As a video and multimedia virtual assistant, I help clients create and release their very own podcast.
Virtual and web-based events and the opportunities they present for small businesses
Choosing to host your event online is a smart and cost effective way to reach an audience that may not be able to attend your event in person due to lack of time, finances and the many different factors that are contributing to a decline in attendance to conferences, symposiums and seminars that are generally held in a brick and mortar setting. You don’t have to be the owner of a huge international conglomerate to see how cost effective an option web-based events are. Businesses of all sizes can benefit from taking events online or virtually. In today’s blog post I show you with the aid of video, just how easy it is for small businesses to take advantage of the opportunities that virtual events can present. Click here, to view the video.
How to add a post to your WordPress site
I was recently working with a client that is new to WordPress. He felt he needed to take control of his website and since he was not familiar with HTML, we thought WordPress would be the best way to go. Here is a video I recently did for her, walking her through the process of adding a new post to her site.
5 Effective Tips for Avoiding the Spam Can
5 Effective Tips for Avoiding the Spam Can
Email marketing is an incredibly popular marketing strategy–and for good reason. It works! Unfortunately, tougher SPAM filters mean more and more valid messages are winding up in SPAM folders.
Would you like to guarantee YOUR email campaigns are delivered to the in-box where they belong? Then you absolutely MUST implement these best practices. Because an email in the spam-can is a waste of your precious time and money.
1. Provide Valuable Content
Make sure all of your emails are relevant to your contacts. Send you customer and prospects an invitation, a tip or trick of the trade, a coupon, a friendly note, or an offer. Just make sure it’s something they’ll want to receive from you.
2. DON’T Buy or Rent Lists
Doing so almost guarantees you’ll be spamming people. Did you collect the names? Did the people ask you for information? Nope? Then it’s SPAM!
“But where do I get names from?” you might ask. Well, start with what you’ve got, ask for referrals, put banners on sites, use pay-per-click-ads, get people to post about you, use lead generation tools, and use social networking. May sound like a slow start…buy boy does it beat paying fines for breaking SPAM rules.
3. Double Opt-in Your Contacts
That basically guarantees you have permission to market to them. Double opting-in requires your contacts to confirm their contact information BEFORE you start you email marketing campaigns. It’s an extra step, and yes, you will lose some of your potential leads. But the odds of being considered a “spammer” go way down!
4. Clean Your Contact List Every 6-12 Months
This means you take every contact that you haven’t engaged with somehow – no downloads, no requests, no new opt-ins – and do one of two things. Either delete them from the list or send an email that asks them to confirm their continued interest.
5. Know the CAN-SPAM Guidelines
The rules about SPAM regulate your header content, your subject line information, your opt-out requirements, and how you identify yourself. Know the rules so you can keep your money in your pocket.
For more information about improving your email marketing practices, download a free guide about Email Marketing 2.0.
How You Can Use Twitter for Your Virtual Events
In running virtual events, one of the things I noticed is that people seem to be Tweeting a lot during the event. A lot of them are tweeting about being in the event and the presentations that they are currently watching. This got my attention. How can I use Twitter to promote virtual events? bsetcetera.com I did a little research and here are some strategies I came up.
- Create a Twitter account for the event and ask your registrants to follow the account. This can serve as a venue to communicate with your registrant before the event and your attendees during the event.
- Construct a hash tag for the event. For example, when I attended the International Freelancers Day, the hash tag for the event is #IFD2010. More than a month after the event, attendees are still tweeting about the lessons they learned from the event but using the hash tag #IFD10Chat. An easy to
Are Virtual Events Just a Fad Or the Next “Big Thing”?
As a certified Virtual Event Specialist I can honestly say that virtual events are not a fad. I mean, come on, look at the economy, people don’t have money as they used to to hop on a plane and trek across of the country for a conference,seminar or some summit like they did in the past and let’s face it, hosting an event in a brick and mortar setting does cost a pretty penny. Even if economics was not a consideration, people are opting for the convienience and avoiding the fuss that generally is associated with hosting events in a traditional setting.
Statistics show that not only are virtual events growing, but so too are the number of businesses using them to attract clients and make money.
Here are some interesting statistics that I recently gathered from Virtual Event Specialist extraordinaire, Leesa Barnes:
- Twenty-six percent of exhibitors reported they will use virtual events as a promotional tool to brings leads to their business (source: Center for Exhibition Industry Research)
- 63% of marketing professionals said they’re more likely to attend conferences online than in person in 2010 (source: On24)
- 48% of marketing professionals said that they plan to do more with virtual events in order to generate leads and retain customers (source: Unisfair)
- 27.5% of trainers and workshop leaders said their company moved instructor-led courses to e-learning or web-based courses (source: American Society for Training & Development)
- 83% of meeting planners see the need to add virtual elements to their meetings and events (source: Virtual Edge)
Interesting statistics, huh? Do you still think virtual events are a fad? If you’re a business owner, solopreneur or independent consultant, you can’t afford to dismiss virtual events any longer. The marketplace is demanding that you provide learning opportunities without the need for travel or wasting time in airports. Ignoring this will result in being left behind.
The International Association of Virtual Event Managers will be hosting an upcoming event (virtual, of course), geared towards Authors, Coaches, Speakers, Association Directors, Workshop Leaders, Trainers, Meeting Planners, Independent Consultants, Project Managers & Virtual Assistants.
The program is designed to help you effectively and properly plan, produce and profit from virtual events, with an emphasis on teaching you how to build your list, build a passive income, gain recognition as a leader in your industry or niche. If this sounds like the sort of things that gets you excited, click on the following link to check out the event. This is going to be big and you really don’t want to miss it – click this link to learn more of sign up for the event.
Virtual Events – Why your business should be running these.
Virtual Events, the delivery of content via the web,