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5 Effective Tips for Avoiding the Spam Can

Published by CarlanaCharles on March 31st, 2011

5 Effective Tips for Avoiding the Spam Can

Email marketing is an incredibly popular marketing strategy–and for good reason. It works! Unfortunately, tougher SPAM filters mean more and more valid messages are winding up in SPAM folders.

Would you like to guarantee YOUR email campaigns are delivered to the in-box where they belong? Then you absolutely MUST implement these best practices. Because an email in the spam-can is a waste of your precious time and money.

1. Provide Valuable Content
Make sure all of your emails are relevant to your contacts. Send you customer and prospects an invitation, a tip or trick of the trade, a coupon, a friendly note, or an offer. Just make sure it’s something they’ll want to receive from you.

2. DON’T Buy or Rent Lists
Doing so almost guarantees you’ll be spamming people. Did you collect the names? Did the people ask you for information? Nope? Then it’s SPAM!

“But where do I get names from?” you might ask. Well, start with what you’ve got, ask for referrals, put banners on sites, use pay-per-click-ads, get people to post about you, use lead generation tools, and use social networking. May sound like a slow start…buy boy does it beat paying fines for breaking SPAM rules.

3. Double Opt-in Your Contacts
That basically guarantees you have permission to market to them. Double opting-in requires your contacts to confirm their contact information BEFORE you start you email marketing campaigns. It’s an extra step, and yes, you will lose some of your potential leads. But the odds of being considered a “spammer” go way down!

4. Clean Your Contact List Every 6-12 Months
This means you take every contact that you haven’t engaged with somehow – no downloads, no requests, no new opt-ins – and do one of two things. Either delete them from the list or send an email that asks them to confirm their continued interest.

5. Know the CAN-SPAM Guidelines
The rules about SPAM regulate your header content, your subject line information, your opt-out requirements, and how you identify yourself. Know the rules so you can keep your money in your pocket.

For more information about improving your email marketing practices, download a free guide about Email Marketing 2.0.

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Posted in Productivity Tips

Tags: camtasia VA, carlana charles, carlana charles VA Service, social media virtual assistant, tips for avoiding the spam can, video marketing VA, virtual event specialist

Affiliate Marketing – Part 6

Published by CarlanaCharles on March 18th, 2011

Thanks for following the series on affiliate marketing. Today, the series wraps up. I hope you found the material useful and will put it to practice in your next affiliate marketing camapign. Let’s get in to today’s post..

Advertising
There are other methods of advertising that should be mentioned as they are extremely effective, although more traditional. The first is flyer advertisements. The second is business card advertisements. Billboard and mass transit advertisement is also available for use. These methods of advertising help to allow the public to see the advertising in a real life setting. The flyers can be sent directly to their mail box and they can help to educate and interest the public to visiting the store or website where the products are sold. The business card advertisements are similar but they are left those areas where there is a lot of traffic and they are often found by potential customers who have their interest peaked by the sight of the card. Both of these methods can be handled by marketing sites such as VistaPrint.com.

Billboards and mass transit advertising are both fairly expensive modes of advertising, although they do strike quite a few people. These methods have the downside of not being able to be seen in the home where the people have access to the internet. This means that people may not necessarily act on the advertising that they see, despite being immediately interested by it.

Television and radio advertisements are also traditional methods of advertising. Unfortunately, these methods tend to be very expensive. It is recommended that affiliates do not use this method unless they are already experiencing success and can afford the expense. This can be very effective as more people are using the computer as they watch television or listen to the radio.

Online advertising is a far better approach of advertising since it

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Posted in Internet & Social Media Marketing

Tags: affiliate marketing tips, carlana charles VA, carlana charles VA Service, internet marketing VA, social media VA, social media virtual assistant

Affiliate Marketing – Part 3

Published by CarlanaCharles on March 14th, 2011

Here are list of things you want to look for when promoting a product as an affiliate marketer.

You will want to look for a program that is of high quality. For instance, look for one that is associated with many experts in that particular industry. This way, you can be assured of the standard of the program you will be joining.
Look for the ones that offer real and viable products. How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.
Does the program cater to a growing target market? This will ensure you that there will be a continuous demand for your referrals. Do a little research and make inquiries. If there are forums and discussions groups related to the product topic participate and look for reliable feedback.
A program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice.
There are programs offering this kind of compensation. You just have to look closely for one. Don’t waste your time with programs that do not reward substantially for your efforts.
Be aware of any minimum quotas that you must fulfill. Some affiliate programs impose pre-requisites before you get your commissions. For instance you may have to make more than a $100.00 or make ten sales before you receive your paycheck. If the sales target is too hard to achieve you may want to rethink joining.
Select programs that have plenty of pre made tools and resources that can help you grow the business in the shortest possible time. Not all affiliate programs have these capacities.
Check out weather or not the program has an automated system that allows you to check your referral statistics and compensation at any time.
Does the program offer strong incentives for customers to make additional purchases or for members to renew their memberships. Affiliate programs that provide continuous help and upgrades for its products have the tendency to retain more customers. These things can assure the growth of your business.

Tune into part 4 of the Affiliate Marketing series. In the next post I will be sharing on ways that you can market your affiliate product.

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Posted in Internet & Social Media Marketing

Tags: affiliate marketing virtual, carlana charles, carlana charles VA Service, internet marketing VA, internet marketing virtual assistant, social marketing VA, social media virtual assistant

Article Marketing – Still a powerful tool! – Part 1

Published by CarlanaCharles on March 3rd, 2011

Article marketing is one of the simplest ways to make money online, yet most people seem to view it as some frightening endeavor that they somehow just don