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Posts Tagged ‘social media’
What Can A Marketing VA Do For You?
One of the most in demand virtual assistance services today is Internet marketing services. This is primarily due to the growing importance of an online component in the overall marketing policy of a business, regardless of size.
Your Internet marketing VA can do a lot of tasks for you, many of which you are more than willing to delegate because of these tasks require a lot of time and effort. Here are some of them:
- Develop and maintain your web site. A web site is a crucial component of your whole marketing mix. If you don
Creating a Social Media Marketing Plan for a Small Business (Part II)
In the last post, I gave you the first four things you need
Creating a Social Media Marketing Plan for a Small Business (Part I)
Since I have already talked about the reasons why small business should embrace social media, I am now going to talk about creating a social media marketing plan. Now, this plan is dependent upon the assumption that the small businessman will be starting from scratch when it comes to social media.
1. Create an email account that you will use for registering to social media sites. The reason why you need to do this is because you will probably receiving weekly notifications, confirmation emails and newsletters from the sites you registered. You do not want those emails cluttering your main inbox. So, a free email account in Gmail, Yahoo Mail or AOL Mail.
2. Make a list of the social media sites you want to be involved in. Now, don
Social Media: A Powerful Tool for the Small Business
In the business world today, a small business needs to be able to rely on strong and powerful tools. One such tool that is easy to use yet at the same time produces positive results is social media.
Social media makes it possible to can reach millions of potential clients or customers. Think of it, you could spend thousands using direct mail to reach people and many of them will just throw out your advertisement with the rest of the junk mail. However, with a social media like Facebook or Twitter, you can sit back and watch your message spread across the Internet.
If you have a small business, let us say a nightclub, and you have a hot band booked and want to get the word out, how would you achieve that goal? In the days before social media sites and hubs, you would print flyers, perhaps advertise on the radio or local television, and definitely try to tell your clientele, hoping they would spread word of the band
Join me on Blog Talk Radio tomorrow!
So tomorrow I’ll be doing something totally different. I’ll be hosting 2 shows on Blog Talk Radio!
At 7 AM EST Beverley and I will be teaming up again to do a show on Social Media Marketing. We’ve had some fabulous responses to the show we did on WordPress and Social Media, so we’ve decided to do another one tomorrow. Even if 7AM is too early for you, you can always come back to the site to check out show as I’ll be putting the link on the site.
On my second show I will be joined by social media author, Tiffany Odutoye as we discuss her new book, Now What Do I Do: An entrepreneurs guide to the next step with Social Media. I’m pretty stoked about this interview and would love for you to join us on the show by calling in with your questions and comments for Tiffany. The show airs at 2 PM EST. Catch you on the show.
To call in on both shows the number is 646 595 3070.
Why having a ton of followers on Twitter is totally irrelevant.
Last weekend a friend and I were having an interesting chat about Twitter and how it
5 reasons why small business should embrace social media.
Social media marketing is not a fad but a growing trend amongst small businesses. Still, not all are on board with the trend and many are yet to participate or participate actively. Social marketing is here to stay and because your business is here for the long haul as well, it is important that you embrace it now. Here are the 5 reasons why you start your social media marketing campaign today:
1.Get an edge on your competitors. Because most small businesses are still not into social marketing, you have the opportunity to get a competitive advantage over your competitors who are not using social media marketing. Jump on the bandwagon and become one of the early adopters! Your customers will thank you for it.
2. Your customers are utilizing it. Internet users are utilizing social media to influence their purchasing and where they spend. They are influenced by the rants that consumers make about products and will often check out forums and groups for opinions when purchasing. By being active in social media you can diffuse any negative reactions to your product or brand. If you are not using social media it will be challenging to keep your fingers on the pulse of your clients.
3. Your toughest competitors are probably already using it. If you follow your competitors closely, you
Thoughts & Tips on Social Media Marketing from a Social Marketing VA.
As a social marketing virtual assistant I sometimes run into people with their opinions on social marketing and social media on a whole. Social media is no longer just a fad or something for teenagers or people with nothing better to do with their time. In fact, sites such as Vimeo, Twitter, Facebook and YouTube are playing key roles these days for businesses both large and small, as they help in the establishment of brand and the promotion of products and services.
As a social media marketing virtual assistant I encourage companies to seriously consider the use of social media. Once they
Social media marketing and the link with customer service
Poor customer service sucks and is very dangerous and costly for businesses and brands.
Prior to the advent of social media, the company that provided mediocre customer service and treated their clients with indifference could have gotten away with it and have little to minimum impact on their brand. Apart from the person affected, few people would know. Social marketing has changed this and the provider that fails to meet consumer expectations not only damages their brand, but builds a bad name and online reputation for themselves. In an age where information is quickly and easily disseminated, damage to a brand’s reputation can have far-reaching and long-lasting repercussions. Social media is changing the way businesses think about customer service. The cost of poor service, once measured in terms of single consumers, can now have an immediate and far-reaching impact on companies both far and wide. The onus on each company in this business new environment is to play it safe by delivering stellar service and staying attuned to their customers.
For the company that is new to social marketing and now coming to terms with the impact that it can have on their product or brand,