Posts Tagged ‘social marketing VA’

Affiliate Marketing Tips – Part 5

Published by CarlanaCharles on March 17th, 2011

Ready for today’s nugget on affiliate marketing? Let’s continue.

Store Displays

Another good idea is to talk with the small businesses and stores in the local vicinity about hosting the products on their shelves. This works by selling the products at a discounted price to the store and allowing them to sell the products at a full price. This helps to provide the products to a public that prefers to shop at a traditional store rather than an online one.

This also helps to decrease the overhead because the store owner would be covering the costs of advertising for the product. He or she would also be covering the costs associated with running a brick store, including the personal needed to run the store. This can mean more profits for the affiliate even though the products were sold at a cheaper rate than normal. It is important to use this discounted rate for the store since the store will buy more products and the store will also need to make a profit otherwise the store will discontinue the product on their shelves.

When approaching a store about hosting a display about your product it is important to remember that some stores actually have mother stores that do not allow this. Even if the store owner gets rude, do not follow suite. Instead, calmly thank them for their time and walk away. Always be a professional. Another good idea is to carry a small sample of the products into the store. This will help to sell the product to the store owner.

If the store owner allows the affiliate to set up a display, be sure not to make it too big or overly obnoxious. By having a smaller and professional looking display, the store owner will be more likely to allow it to remain in place and people will pay more attention to something that does not hurt their eyes to look upon.
If the store owner allows the product to be displayed on the shelves with the other products, attach place cards to the shelf that describe what the product is and why it is so effective. This will educate the public and it will help to drive sales. This is for the affiliate


Affiliate Marketing – Part 3

Published by CarlanaCharles on March 14th, 2011

Here are list of things you want to look for when promoting a product as an affiliate marketer.

  1. You will want to look for a program that is of high quality. For instance, look for one that is associated with many experts in that particular industry. This way, you can be assured of the standard of the program you will be joining.
  2. Look for the ones that offer real and viable products. How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.
  3. Does the program cater to a growing target market? This will ensure you that there will be a continuous demand for your referrals. Do a little research and make inquiries. If there are forums and discussions groups related to the product topic participate and look for reliable feedback.
  4. A program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice.
  5. There are programs offering this kind of compensation. You just have to look closely for one. Don’t waste your time with programs that do not reward substantially for your efforts.
  6. Be aware of any minimum quotas that you must fulfill. Some affiliate programs impose pre-requisites before you get your commissions. For instance you may have to make more than a $100.00 or make ten sales before you receive your paycheck. If the sales target is too hard to achieve you may want to rethink joining.
  7. Select programs that have plenty of pre made tools and resources that can help you grow the business in the shortest possible time. Not all affiliate programs have these capacities.
  8. Check out weather or not the program has an automated system that allows you to check your referral statistics and compensation at any time.
  9. Does the program offer strong incentives for customers to make additional purchases or for members to renew their memberships. Affiliate programs that provide continuous help and upgrades for its products have the tendency to retain more customers. These things can assure the growth of your business.

Tune into part 4 of the Affiliate Marketing series. In the next post I will be sharing on ways that you can market your affiliate product.


Affiliate Marketing – Part 1

Published by CarlanaCharles on March 7th, 2011

Being an affiliate involves selling products for other people and making a commission off that product. These products can range from ebooks to shampoo to adult toys. Most affiliates sell multivitamins and other simple products that all but sell themselves. These programs are sanctioned by larger companies that want to sell their products in a less traditional manner.

In order for the individual to make any money on the affiliate programs, he or she has to be a sales person and there must a drive. There are many people who will say that affiliate programs are simple money, but these individuals are more than likely making their sales in unethical methods. Through hard work, people are able to escape the bounds of traditional work and become their own boss and run their own store. This takes time, it takes dedication and it takes work.

The affiliate program can get easier as the person engages in it. This is because once the program is on the market and people become aware of it, they are more likely to pay attention to it. There will be return customers and they will spread the news about the program to those that they know and these people will buy the products that the affiliate offers to them. These satisfied customers then in turn spread more word about the products. The affiliate program often does take some start up money to begin with. While the phrase


Tips on creating headlines that catch attention – Part 3

Published by CarlanaCharles on March 1st, 2011

It might sound formulaic and trite, but it works. Start your headline with something like


Crafting headlines that sell and grab attention – Part 1

Published by CarlanaCharles on February 23rd, 2011

Hi there. This post is part of a 3 part series on creating headlines that sell and capture the attention of your audience. Feel free to post your thoughts and share tips in the comments section.

When it comes to selling a product, nothing is more important than the quality of the product itself. If you have a good product, pitching it and attracting word-of- mouth advertising will be easy. Customers will recognize that it has intrinsic value as a product; and they will purchase it and spread the word to their friends. However, when it comes to selling that same product, the next most important thing is the quality of your sales pitch. Even if your product is excellent, you won


Creating a Social Media Marketing Plan for a Small Business (Part II)

Published by CarlanaCharles on September 3rd, 2010

In the last post, I gave you the first four things you need


4 Compelling Reasons to Use Social Media

Published by CarlanaCharles on August 27th, 2010

A lot of potential clients I have talked to are I interested about social media marketing. That in itself is good news for all social media marketing virtual assistants out there. The hard part is convincing them that it


Client Satisfaction: Dealing with Difficult Clients

Published by CarlanaCharles on June 24th, 2010

As a virtual assistant, I must admit that I’ve experienced some unique challenges in my business. However, for the past month I’ve had the experience of chasing down a client that just seems to have vanished into thin air! I cannot get her at her office, her cell phone and via email. To the person that works virtually, this tends to be a very frustrating ordeal. How do you deal with difficult clients when working virtually? I found this article on life123.com by Rachel Mork to be useful and hope you do too..

In an ideal world, all of your client relationships will be pleasant, positive and easy to manage. In reality, that won’t always be the case and you’ll occasionally have to deal with difficult clients who don’t communicate clearly, have unreasonable expectations or delay projects or payment. Dealing with difficult clients is part of being in business, but with some careful planning and good decision making skills, you can learn how to identify problems before they start and manage them effectively when they arise.

Setting Expectations
Good client management begins before you start or even commit to work. The more you understand what your clients wants from you, the better equipped you’ll be to set expectations for the project and your relationship. Start by communicating your services and service terms to the client clearly and in detail.
Provide a detailed, written description of the services you provide, including any limits on the number of project changes or revisions you’re willing to make. Promising to revise work until it meets the client’s satisfaction without amending your pay rate could cost you more than the business is worth.
Put your pay rate and payment schedule in explicit terms, making sure there’s no room for misinterpretation.
Require a monetary deposit upfront, unless you’re comfortable with the client’s reputation and ability to pay.
Set a strict schedule for communication, including the days and time of day you’re available for meetings, conference calls and other telephone calls as well as your response time for returning calls and e-mails.

Put Project Specifications in Writing
If your client doesn’t provide you with the project’s specifications, draft a proposal that communicates your understanding of their needs and the terms you’ve agreed to before you sign a contract. At a minimum, you’ll want to spell out all aspects for the project, the expected timeframe for completion and your payment terms.
Send a copy of the work agreement to the client and revise, if necessary, until you both agree on the important details. This way, you can refer to that document if the client suddenly changes their requirements or expectations mid-project.

Characteristics of Difficult Clients
Look for signs that the client may not be with the business they bring to you, including:
Not respecting your time. If the client is already calling you frequently or at odd hours, chances are they won’t respect your work hours during the project.
Looking for free advice. Some clients like to talk, but never seem to get the project started. Before you know it, you haven’t done any work you can get paid for, but you’ve taught them how to do the job themselves.
Refusing to pay a deposit upfront. If a client isn’t willing to put a deposit on the project, it may point to other payment issues further down the road.
Badmouthing other freelancers. If a client tells you a horror story about a bad experience with another freelancer, be wary. Although it may truly be a case that the previous freelancer wasn’t right for the job, it may also be an indicator that the client’s expectations are consistently unreasonable.
Admitting they didn’t pay another freelancer. Some clients will go as far as to tell you that another freelancer’s work was so bad they didn’t pay them. Be careful-the client may claim your work doesn’t meet their standards to avoid payment.

If you find the client to be difficult during the project planning stages, you may want to turn the business down graciously before you begin. You may have invested a few hours in them already, but it’s more effective to cut your losses and move on if you suspect the client may be too hard to handle. Simply explain that after careful evaluation, the project exceeds your scope of expertise or requires more hours than you have available. Thank them for the opportunity, apologize for the inconvenience and focus on your other clients.

When a Client Goes from Easy to Difficult
Sometimes you can do everything right during the planning stages and move forward with a client, only to discover mid-project that they’re more difficult than you realized. At this point, it may be too late to back out of the project without damaging your reputation, but there are several things you can do to manage the situation.
Take emotion out of it. Remaining professional is of utmost importance, so make sure you express any anger or frustration in private to a friend or family member, not directly to the client. Distance yourself emotionally and try to identify possible solutions or compromises that may make the project run more smoothly.
Rely on e-mail. If client discussions have been heated, limit face-to-face and telephone contact that might cause you to react (or overreact). E-mail not only allows you to review what you’re going to say before you say it, but it also serves to document any negotiations or project changes for later reference. When you meet real-time with a client, send written summary of the meeting as a follow up.

Solicit help from another freelancer. This is where networking with other freelancers really pays off. You’ll lose a few bucks bringing in extra help, but having a partner on the project can speed the project along so you can end the relationship sooner and move on to clients you value and who value you more.
Accept partial payment. If the project is winding down, but you can’t bear working with the client any longer, offer to take partial payment for the portion of the project you’ve completed.

Pursue payments calmly and persistently. Some clients are wonderful all the way to the end-when they conveniently forget to pay you. Always express your gratitude for their business and tell them you enjoyed working with them (even if you didn’t), then reiterate the payment terms to which you both agreed. Send an additional copy of the agreement and/or a duplicate invoice. You may need to increase the frequency of your reminders as time goes on.

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Elements of successful time management

Published by CarlanaCharles on June 22nd, 2010


Effective time management is crucial to success in any endeavor. We all have limited times. Time is a resource we simply cannot afford to waste. This is because time is something that no man can earn more of. No matter what people do, they will always keep running out of time. Not even the richest man in the world can pay for more time.

Another thing that makes effective time management so important is the fact that time is a factor that is so crucial in all of man’s plans. In everything that people do, the time factor needs to be perfect.

Timing is everything in life. The importance of time management is a lesson instilled in us even in our childhood. Do you know the fable of the tortoise and the hare? It shows the wisdom and effectiveness of proper time management. It shows that people can succeed even in the face of seemingly unbeatable competitions as long as they know how to manage their time properly.

Time management, though, is not a singular skill. A person cannot hope to get effective time management skills with a single swipe. He or she has to have knowledge of the different elements of effective management of tasks in order to get the whole skill. So what are the elements of this task?

1) Planning and management requires a person to plan. This requires a person to think before acting. This means being able to properly plan your tasks before you have to actually do them. This way, you will be able to a lot the amount of time required to performing each task. You also need to know the fact that planning beforehand will save you a lot of time since after the planning is finished, all you would need to do is accomplish the tasks that you have planned.

2) Prioritization – a great deal of effective management is prioritization. You need to prioritize your tasks. Do what needs to be done first. You should learn by now how to judge the significance of different tasks. You need to learn how to a lot time properly in order to accomplish the important tasks first. This way, you would be able to accomplish the vital stuff first. This is an essential part of efficient time management as this would allow you to do the tasks that actually matter the most to you.

3) Focus – you need to remember that although prioritization is important in effective time management, the importance of tasks are always relative. This is the reason why focus is also an essential part of effective time management. You need to focus in achieving a certain goal before moving on to the next one. In two goals, there could be two important tasks. However, you need to finish the least important task of one goal before you can move on to doing the most important task of the next goal. Focusing on individual goals will help you in your management of time.

4) Discipline – even if you have a great plan, you need to have discipline to stick to that plan. Effective management of time means having the discipline to actually act on your plan. Your self discipline determines the actual implementation of your plans.

Article taken from EzineArticles compliments DaeganSmith.com


Get on board with WordPress!

Published by CarlanaCharles on May 13th, 2010

Wordpress IconIn this information fueled world of business, every business owner should see the need to create and maintain an online presence to stay current and compete in the marketplace. This may feel like a daunting task, especially to a business that has not needed to use technology up until now. While your business budget may not expand enough to hire an Internet specialist to create your web presence, there are programs available that will essentially hold your hand and guide you through the process of creating and publishing your online presence; one of these programs is the popular WordPress.

WordPress is quickly becoming a leading provider of internet space and design and your business can use this as a platform to the great online world. This site offers a place for you to create and maintain a blog or online newsletter. A blog is an excellent way for your business to stay connected to its customers as well as attract new customers and inform them about what you do and why your product or service may be beneficial to them. Creating a blog is an informal and more personal way for you to get your business online and available to a much wider audience than other mediums.

A wonderful aspect of WordPress is that it is absolutely free. It offers customizable designs so that your blog can easily be identified with your company


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