Poor customer service sucks and is very dangerous and costly for businesses and brands.

Prior to the advent of social media, the company that provided mediocre customer service and treated their clients with indifference could have gotten away with it and have little to minimum impact on their brand. Apart from the person affected, few people would know. Social marketing has changed this and the provider that fails to meet consumer expectations not only damages their brand, but builds a bad name and online reputation for themselves. In an age where information is quickly and easily disseminated, damage to a brand’s reputation can have far-reaching and long-lasting repercussions. Social media is changing the way businesses think about customer service. The cost of poor service, once measured in terms of single consumers, can now have an immediate and far-reaching impact on companies both far and wide. The onus on each company in this business new environment is to play it safe by delivering stellar service and staying attuned to their customers.

For the company that is new to social marketing and now coming to terms with the impact that it can have on their product or brand,