Over the weekend something interesting happened, thanks to a a potential client who flooded my inbox on the premise of needing my support. As entrepreneurs, we often walk the fine line of sharing and giving away our stuff. I’m actually slightly ashamed to share this but if it helps another entrepreneur, then something good has happened. I was hoodwinked. And it has happened before. Because of this, I stepped up on my smarts and had a system that has helped my decipher those generally interested in partnering with me or those wanting a freebie. Unfortunately, I slipped up over the weekend and got sucked in by a prospect that said she found me on one of the social media channels and knew that she ‘just had to work me with’ because she felt that I was ‘a perfect fit’.
After breaking my personal rule not to do any client work or anything apart from working on my business on a Saturday, I caved in and gave her a call. After all, she did send me something like 5 emails in the space of 4 hours. I really could sense her desperation. After giving her an extra 30 minutes on the consultation, which reminds me I need to reduce these to 15 minutes, she sent me an email the next day saying she could not afford my hourly rate: like she did not know what it was to begin with! I guess, you live and learn. Inspired by that incident, I wanted to share with you a great post written by Becky Mc Cray, who writes at the Small Business Bonfire, a community I’m a member of. Hope you find the points made useful and please, implement them in your business. If you’ve had a similar experience and would like to share on it, why not post it in the comment section below? I’d love to her how you handle these situations.
Six steps to stop giving away too much free – by Becky McCray
We all get them: the dreaded, “Can I pick your brain?” requests. No matter how long you’ve been in business, seems like someone is always willing to ask you to give away your skills for free. Every business person has to learn how to handle these requests gracefully and in a way that generates more paying customers.
1. Create paid products. Seems pretty obvious, but surprisingly, many online freelancers have no structured products or packages. Besides knowing your hourly rate, create packages of your most-requested services.
2. Consider the relationship. Of course you’ll give your best friend more than someone who calls you after you just met. Be prepared for that.
3. Offer some free resources the right way. Offer your paid products first, then offer a free alternative second. That could be a blog post of resources or a paper handout with some tips on doing it yourself.
4. Set limits on your free help. Many people use 15 minutes of your time, or will answer two questions before drawing the line.
5. Give away the “what” and charge for the “how.” For example, you can tell people all about why Facebook is a great platform for business. But when it comes to how to apply that in their business, it’s time to turn on the meter.
6. Get comfortable with the right words. Phrases like “time to turn on the meter” can help you convert free requests into paying clients. If you haven’t built in the other five steps, though, it won’t stick.
Work through all six steps, and the next time someone asks, “Can I pick your brain?” you can answer with a smile, and maybe even a new client.
If you’d like more instruction on how to draw the line between free and paid, I’ve developed a toolkit with more on the six steps, worksheets to complete and a short audio demonstration.








