Archive for the ‘Productivity Tips’ Category

Six steps to stop giving away too much free

Published by CarlanaCharles on September 19th, 2011

stop giving away too muchOver the weekend something interesting happened, thanks to a a potential client who flooded my inbox on the premise of needing my support. As entrepreneurs, we often walk the fine line of sharing and giving away our stuff.  I’m actually slightly ashamed to share this but if it helps another entrepreneur, then something good has happened. I was hoodwinked. And it has happened before.  Because of this, I stepped up on my smarts and had a system that has helped my decipher those generally interested in partnering with me or those wanting  a freebie. Unfortunately, I slipped up over the weekend and got sucked in by a prospect that said she found me on one of the social media channels and knew that she ‘just had to work me with’ because she felt that I was ‘a perfect fit’.

After breaking my personal rule not to do any client work or anything apart from working on my business on a Saturday, I caved in and gave her a call. After all, she did send me something like 5 emails in the space of 4 hours. I really could sense her desperation. After giving her an extra 30 minutes on the consultation, which reminds me I need to reduce these to 15 minutes, she sent me an email the next day saying she could not afford my hourly rate: like she did not know what it was to begin with! I guess, you live and learn. Inspired by that incident, I wanted to share with you a great post written by Becky Mc Cray, who writes at the Small Business Bonfire, a community I’m a member of.  Hope you find the points made useful and please, implement them in your business. If you’ve had a similar experience and would like to share on it, why not post it in the comment section below? I’d love to her how you handle these situations.

Six steps to stop giving away too much free – by Becky McCray

We all get them: the dreaded, “Can I pick your brain?” requests. No matter how long you’ve been in business, seems like someone is always willing to ask you to give away your skills for free. Every business person has to learn how to handle these requests gracefully and in a way that generates more paying customers.

1. Create paid products.
Seems pretty obvious, but surprisingly, many online freelancers have no structured products or packages. Besides knowing your hourly rate, create packages of your most-requested services.

2. Consider the relationship. Of course you’ll give your best friend more than someone who calls you after you just met. Be prepared for that.

3. Offer some free resources the right way. Offer your paid products first, then offer a free alternative second. That could be a blog post of resources or a paper handout with some tips on doing it yourself.

4. Set limits on your free help. Many people use 15 minutes of your time, or will answer two questions before drawing the line.

5. Give away the “what” and charge for the “how.” For example, you can tell people all about why Facebook is a great platform for business. But when it comes to how to apply that in their business, it’s time to turn on the meter.

6. Get comfortable with the right words. Phrases like “time to turn on the meter” can help you convert free requests into paying clients. If you haven’t built in the other five steps, though, it won’t stick.

Work through all six steps, and the next time someone asks, “Can I pick your brain?” you can answer with a smile, and maybe even a new client.

If you’d like more instruction on how to draw the line between free and paid, I’ve developed a toolkit with more on the six steps, worksheets to complete and a short audio demonstration.


5 Effective Tips for Avoiding the Spam Can

Published by CarlanaCharles on March 31st, 2011

5 Effective Tips for Avoiding the Spam Can

Email marketing is an incredibly popular marketing strategy–and for good reason. It works! Unfortunately, tougher SPAM filters mean more and more valid messages are winding up in SPAM folders.

Would you like to guarantee YOUR email campaigns are delivered to the in-box where they belong? Then you absolutely MUST implement these best practices. Because an email in the spam-can is a waste of your precious time and money.

1. Provide Valuable Content
Make sure all of your emails are relevant to your contacts. Send you customer and prospects an invitation, a tip or trick of the trade, a coupon, a friendly note, or an offer. Just make sure it’s something they’ll want to receive from you.

2. DON’T Buy or Rent Lists
Doing so almost guarantees you’ll be spamming people. Did you collect the names? Did the people ask you for information? Nope? Then it’s SPAM!

“But where do I get names from?” you might ask. Well, start with what you’ve got, ask for referrals, put banners on sites, use pay-per-click-ads, get people to post about you, use lead generation tools, and use social networking. May sound like a slow start…buy boy does it beat paying fines for breaking SPAM rules.

3. Double Opt-in Your Contacts
That basically guarantees you have permission to market to them. Double opting-in requires your contacts to confirm their contact information BEFORE you start you email marketing campaigns. It’s an extra step, and yes, you will lose some of your potential leads. But the odds of being considered a “spammer” go way down!

4. Clean Your Contact List Every 6-12 Months
This means you take every contact that you haven’t engaged with somehow – no downloads, no requests, no new opt-ins – and do one of two things. Either delete them from the list or send an email that asks them to confirm their continued interest.

5. Know the CAN-SPAM Guidelines
The rules about SPAM regulate your header content, your subject line information, your opt-out requirements, and how you identify yourself. Know the rules so you can keep your money in your pocket.

For more information about improving your email marketing practices, download a free guide about Email Marketing 2.0.


Protecting your computer, safeguarding your business.

Published by CarlanaCharles on February 22nd, 2011

Whether you use your personal computer for work or personal reasons, security and protection against malicious Trojans and viruses is incredibly important in ensuring that your computer not only performs as its best, but that your personal information is safe from prying eyes and hackers. As a small business owner, it is absolutely imperative that my computer is secure. A compromised system could cost me my computer as well as my business!!

Identify theft affects thousands of people each year, and even if you don


Client Satisfaction: Dealing with Difficult Clients

Published by CarlanaCharles on June 24th, 2010

As a virtual assistant, I must admit that I’ve experienced some unique challenges in my business. However, for the past month I’ve had the experience of chasing down a client that just seems to have vanished into thin air! I cannot get her at her office, her cell phone and via email. To the person that works virtually, this tends to be a very frustrating ordeal. How do you deal with difficult clients when working virtually? I found this article on life123.com by Rachel Mork to be useful and hope you do too..

In an ideal world, all of your client relationships will be pleasant, positive and easy to manage. In reality, that won’t always be the case and you’ll occasionally have to deal with difficult clients who don’t communicate clearly, have unreasonable expectations or delay projects or payment. Dealing with difficult clients is part of being in business, but with some careful planning and good decision making skills, you can learn how to identify problems before they start and manage them effectively when they arise.

Setting Expectations
Good client management begins before you start or even commit to work. The more you understand what your clients wants from you, the better equipped you’ll be to set expectations for the project and your relationship. Start by communicating your services and service terms to the client clearly and in detail.
Provide a detailed, written description of the services you provide, including any limits on the number of project changes or revisions you’re willing to make. Promising to revise work until it meets the client’s satisfaction without amending your pay rate could cost you more than the business is worth.
Put your pay rate and payment schedule in explicit terms, making sure there’s no room for misinterpretation.
Require a monetary deposit upfront, unless you’re comfortable with the client’s reputation and ability to pay.
Set a strict schedule for communication, including the days and time of day you’re available for meetings, conference calls and other telephone calls as well as your response time for returning calls and e-mails.

Put Project Specifications in Writing
If your client doesn’t provide you with the project’s specifications, draft a proposal that communicates your understanding of their needs and the terms you’ve agreed to before you sign a contract. At a minimum, you’ll want to spell out all aspects for the project, the expected timeframe for completion and your payment terms.
Send a copy of the work agreement to the client and revise, if necessary, until you both agree on the important details. This way, you can refer to that document if the client suddenly changes their requirements or expectations mid-project.

Characteristics of Difficult Clients
Look for signs that the client may not be with the business they bring to you, including:
Not respecting your time. If the client is already calling you frequently or at odd hours, chances are they won’t respect your work hours during the project.
Looking for free advice. Some clients like to talk, but never seem to get the project started. Before you know it, you haven’t done any work you can get paid for, but you’ve taught them how to do the job themselves.
Refusing to pay a deposit upfront. If a client isn’t willing to put a deposit on the project, it may point to other payment issues further down the road.
Badmouthing other freelancers. If a client tells you a horror story about a bad experience with another freelancer, be wary. Although it may truly be a case that the previous freelancer wasn’t right for the job, it may also be an indicator that the client’s expectations are consistently unreasonable.
Admitting they didn’t pay another freelancer. Some clients will go as far as to tell you that another freelancer’s work was so bad they didn’t pay them. Be careful-the client may claim your work doesn’t meet their standards to avoid payment.

If you find the client to be difficult during the project planning stages, you may want to turn the business down graciously before you begin. You may have invested a few hours in them already, but it’s more effective to cut your losses and move on if you suspect the client may be too hard to handle. Simply explain that after careful evaluation, the project exceeds your scope of expertise or requires more hours than you have available. Thank them for the opportunity, apologize for the inconvenience and focus on your other clients.

When a Client Goes from Easy to Difficult
Sometimes you can do everything right during the planning stages and move forward with a client, only to discover mid-project that they’re more difficult than you realized. At this point, it may be too late to back out of the project without damaging your reputation, but there are several things you can do to manage the situation.
Take emotion out of it. Remaining professional is of utmost importance, so make sure you express any anger or frustration in private to a friend or family member, not directly to the client. Distance yourself emotionally and try to identify possible solutions or compromises that may make the project run more smoothly.
Rely on e-mail. If client discussions have been heated, limit face-to-face and telephone contact that might cause you to react (or overreact). E-mail not only allows you to review what you’re going to say before you say it, but it also serves to document any negotiations or project changes for later reference. When you meet real-time with a client, send written summary of the meeting as a follow up.

Solicit help from another freelancer. This is where networking with other freelancers really pays off. You’ll lose a few bucks bringing in extra help, but having a partner on the project can speed the project along so you can end the relationship sooner and move on to clients you value and who value you more.
Accept partial payment. If the project is winding down, but you can’t bear working with the client any longer, offer to take partial payment for the portion of the project you’ve completed.

Pursue payments calmly and persistently. Some clients are wonderful all the way to the end-when they conveniently forget to pay you. Always express your gratitude for their business and tell them you enjoyed working with them (even if you didn’t), then reiterate the payment terms to which you both agreed. Send an additional copy of the agreement and/or a duplicate invoice. You may need to increase the frequency of your reminders as time goes on.

Image compliments huynhphuclinh.wordpress.com


Elements of successful time management

Published by CarlanaCharles on June 22nd, 2010


Effective time management is crucial to success in any endeavor. We all have limited times. Time is a resource we simply cannot afford to waste. This is because time is something that no man can earn more of. No matter what people do, they will always keep running out of time. Not even the richest man in the world can pay for more time.

Another thing that makes effective time management so important is the fact that time is a factor that is so crucial in all of man’s plans. In everything that people do, the time factor needs to be perfect.

Timing is everything in life. The importance of time management is a lesson instilled in us even in our childhood. Do you know the fable of the tortoise and the hare? It shows the wisdom and effectiveness of proper time management. It shows that people can succeed even in the face of seemingly unbeatable competitions as long as they know how to manage their time properly.

Time management, though, is not a singular skill. A person cannot hope to get effective time management skills with a single swipe. He or she has to have knowledge of the different elements of effective management of tasks in order to get the whole skill. So what are the elements of this task?

1) Planning and management requires a person to plan. This requires a person to think before acting. This means being able to properly plan your tasks before you have to actually do them. This way, you will be able to a lot the amount of time required to performing each task. You also need to know the fact that planning beforehand will save you a lot of time since after the planning is finished, all you would need to do is accomplish the tasks that you have planned.

2) Prioritization – a great deal of effective management is prioritization. You need to prioritize your tasks. Do what needs to be done first. You should learn by now how to judge the significance of different tasks. You need to learn how to a lot time properly in order to accomplish the important tasks first. This way, you would be able to accomplish the vital stuff first. This is an essential part of efficient time management as this would allow you to do the tasks that actually matter the most to you.

3) Focus – you need to remember that although prioritization is important in effective time management, the importance of tasks are always relative. This is the reason why focus is also an essential part of effective time management. You need to focus in achieving a certain goal before moving on to the next one. In two goals, there could be two important tasks. However, you need to finish the least important task of one goal before you can move on to doing the most important task of the next goal. Focusing on individual goals will help you in your management of time.

4) Discipline – even if you have a great plan, you need to have discipline to stick to that plan. Effective management of time means having the discipline to actually act on your plan. Your self discipline determines the actual implementation of your plans.

Article taken from EzineArticles compliments DaeganSmith.com


6 tips for closing a sale.

Published by CarlanaCharles on March 29th, 2010

It is always a good feeling when you get that inquiry on your product or service and a conversation and or consultation follows. However, these talks can at times fall flat if the service provider does not know how to close the sale. Here are 7 tips you can use the next time you get that call or email from someone looking to do business with you.

1- Feature and value – Highlight the value of your product or service. Suppose you’re in a market where there are other providers that do what you do. You need to come up with something that sets you apart from the rest. This is where value and features come in. Cause the prospect to see that despite there being other places and other people he could chose to do business with or spend with, your service is so rich in features and full in value that he would be crazy to go elsewhere!

2- Talk in simple terms so the prospect can understand -Don’t get caught up in industry jargon or tech speak. Speak in a way that the prospect can understand. Get a feel of the prospect’s level of understanding and know how to break things down so that you don’t spend an entire consultation with someone who is more confused about what you do and what you can do for them by the time they get off the phone. You aim is to show your skills and abilities whilst being relatable and informative. Save the tech speak and jargons for your buddies in the same field as you are.

3- Get them talking and do lot of listening – You’ve got a prospect and you’re all excited to share what you can do, at the same time, you want to avoid coming across as someone who does not listen. Get the prospect talking about his or her goals and what they hope to achieve from a partnership with you. Probe them to talk about their business, the frustrations and concerns. Just let them talk and while they are doing so, listen and take copious notes. People value people who listen to them. By listening you are not only showing the prospect that you care or are concerned, you get to understand them better, determine if they are even the right type of client for


Video on how to increase your productivity

Published by CarlanaCharles on February 18th, 2010

For today’s blog post I decided to do a video offering tips that can help you increase your productivity and get more done at the end of the day. Feel free to share tips that have worked for you in the comments section below.


6 Tips on increasing your productivity, enhancing your creativity and maintaining your sanity in 2010!

Published by CarlanaCharles on January 12th, 2010

As a Virtual Assistant it is pretty easy for me to run out of steam, become stressed, get stumped or fee like this guy below .

stressed

There is special challenge in serving your clients whilst still running and marketing your own business. Add coming up with fresh and creative ideas and maintaining productivity to the mix and you have a recipe for insanity! Generally, I


Check out my Blog Talk Radio Show

Published by CarlanaCharles on January 9th, 2010

Just wrapped up my 15 minute show on creating a minimalist workspace.


Radio show this coming Saturday

Published by CarlanaCharles on January 6th, 2010

Hiya folks!
This Saturday I’ll be having my very first Blog Talk Radio Show of the year and will be discussing ways you can create a minimalist office in 2010.
Feel free to tune in and call in with your tips as well and check out the show details below.


Copyright © 2011 Blog Design Girl All rights reserved. - Site Designed By Blog Design Girl