So, you’re probably asking – what’s a podcast? Well, a podcast is a series of digital media files (either audio or video) that are released as episodes and often downloaded via the web. As an internet marketer, a podcast is a great way to reach folks who may not be keen on reading blog posts, but enjoy listening to and viewing content. Check out this short video on tips to keep in mind, when creating a podcast. If you like to idea of creating a podcast but you’re not quite sure where to start, feel free to send me and email or give me a call. As a video and multimedia virtual assistant, I help clients create and release their very own podcast.
Screencasting tools for video marketers
So you’ve heard the buzz about video marketing and you’re fascinated about the leverage that marketing via video can offer your business. Before you run out and go purchase some expensive equipment, stop and check out this video on some of the screen
My first search story video
I have to say that I absolutely love the search story video Google had created for the Super Bowl some time ago. Today I did my very first one, all around the theme of video – video marketing, demo videos, tutorial videos and video creation software and I just felt like sharing it with you. Hope you like!
Top 7 video sharing sites
As a virtual assistant that specializes in video creation and video marketing, I’m often responsible for putting the videos I create for clients online. Click here to video I recently did.
Virtual and web-based events and the opportunities they present for small businesses
Choosing to host your event online is a smart and cost effective way to reach an audience that may not be able to attend your event in person due to lack of time, finances and the many different factors that are contributing to a decline in attendance to conferences, symposiums and seminars that are generally held in a brick and mortar setting. You don’t have to be the owner of a huge international conglomerate to see how cost effective an option web-based events are. Businesses of all sizes can benefit from taking events online or virtually. In today’s blog post I show you with the aid of video, just how easy it is for small businesses to take advantage of the opportunities that virtual events can present. Click here, to view the video.
Video marketing essentials
As a virtual assistant that helps clients to create marketing videos and also help them market the videos I create for them, I’m often asked from time to time to share my tips on what will contribute to a successful video marketing campaign. Check out this video I did on video marketing essentials and as always, feel free to post your questions and comments!
How to add a post to your WordPress site
I was recently working with a client that is new to WordPress. He felt he needed to take control of his website and since he was not familiar with HTML, we thought WordPress would be the best way to go. Here is a video I recently did for her, walking her through the process of adding a new post to her site.
Using video to increase visibility and establish yourself or your business
There is a whole world out there of potential clients and prospects that your business could benefit from reaching. It is so important to keep abreast with the various ways and new means and avenues out there that can act as another touch point when it comes to promoting your business. One of the tools I love using is video. If used properly, it can really help your business in terms of visibility.
For starters, those who use video in their marketing arsenal tend to drive greater traffic to their site, because they put their videos in places where prospects are sure to view them. You can put some very resourceful information into these videos and then post them on sites such as Youtube, Vimeo, Viddler and any other of the many video sharing sites that are online. The more useful information you put out, the more people will consider your business, as you will be establishing yourself as an expert or thought leader in your particular field.
There is a wealth of information that can be shared via videos. Your videos don’t always need to be promotional in nature, but it should be relevant to the nature of your business. Some use video for marketing only. Others give demonstrations of the niche that they are representing. Sit and think of the type of information that you can share and how it can help build your brand and share your knowledge. Then put those videos on as many video sharing sites you can think of.
A nice touch is to add a video on your website. It could be a talking head video, like the one I have on my home page, or just a short promotional video. This helps visitors to see you as savvy, forward thinking and creative, and its also helps them to get familiar with you and what you do. In your welcome or introduction video, you have the opportunity tell visitors in your own words what you can do for their business. People like things that are aimed towards them, so this can act as a really nice touch.
When putting your videos online, remember to add your keywords and a link to your website. If I was looking for a plumber in Queens, I could do a search on YouTube using the keywords, plumber in Queens. I’d then get a list of recommendations and from there I could look at the suggested videos, visit the sites by clicking the the URL link they would have included, and then decide which plumber I’d like the work with.
You can really draw attention to your business in particular by mentioning the name of your business through the video. Sometimes folks may include your video on their site, but not your URL, so mentioning the name of your business is a great way to help you get found if they like your video and wanted to work with you. Chances are, if they find the video helpful, they might wonder what else you can help with. Another thing I really love about video, is that it can really save time. People have limited time. They don
5 Effective Tips for Avoiding the Spam Can
5 Effective Tips for Avoiding the Spam Can
Email marketing is an incredibly popular marketing strategy–and for good reason. It works! Unfortunately, tougher SPAM filters mean more and more valid messages are winding up in SPAM folders.
Would you like to guarantee YOUR email campaigns are delivered to the in-box where they belong? Then you absolutely MUST implement these best practices. Because an email in the spam-can is a waste of your precious time and money.
1. Provide Valuable Content
Make sure all of your emails are relevant to your contacts. Send you customer and prospects an invitation, a tip or trick of the trade, a coupon, a friendly note, or an offer. Just make sure it’s something they’ll want to receive from you.
2. DON’T Buy or Rent Lists
Doing so almost guarantees you’ll be spamming people. Did you collect the names? Did the people ask you for information? Nope? Then it’s SPAM!
“But where do I get names from?” you might ask. Well, start with what you’ve got, ask for referrals, put banners on sites, use pay-per-click-ads, get people to post about you, use lead generation tools, and use social networking. May sound like a slow start…buy boy does it beat paying fines for breaking SPAM rules.
3. Double Opt-in Your Contacts
That basically guarantees you have permission to market to them. Double opting-in requires your contacts to confirm their contact information BEFORE you start you email marketing campaigns. It’s an extra step, and yes, you will lose some of your potential leads. But the odds of being considered a “spammer” go way down!
4. Clean Your Contact List Every 6-12 Months
This means you take every contact that you haven’t engaged with somehow – no downloads, no requests, no new opt-ins – and do one of two things. Either delete them from the list or send an email that asks them to confirm their continued interest.
5. Know the CAN-SPAM Guidelines
The rules about SPAM regulate your header content, your subject line information, your opt-out requirements, and how you identify yourself. Know the rules so you can keep your money in your pocket.
For more information about improving your email marketing practices, download a free guide about Email Marketing 2.0.
Why Video Creation and Marketing Is the Fresh Trend in Online Advertising
Video is really a complicated, extremely multifaceted work, and having the most out of it is not as easy and simple as publishing your news report or perhaps your blog post.
We know full well that video clips are invariably awesome instruments for your advertising since you can certainly express your own messages. Video possesses 300% remembrance rate compared to images because individuals gets to see and hear the information you want to convey at the same time frame. Online video marketing is a key note to web businesses attempting to share on their particular product or service account and advantages documented in least amount of period possible. Absolutely nothing else can come so close to the usefulness and salesmanship strength of a smartly designed video clip.
Consider These Statistics
As outlined from a survey conducted by eMarketer, 52% of website traffic originates from online video clips. In line with this, New York Times also cited that more than 70% of all internet website visitors view online videos upon visiting the World Wide Web.
Another research shows that most of YouTube site visitors consume about twenty seven minutes or even more of their time enjoying two to three or more videos each day.
Internet search engines checks out various video websites just about every few minutes, therefore, should you have published your own videos, try not to be astonished in the event that it shows up in major search engines like Yahoo!, Bing, and Google. Gone are the days when online publishing meant days and weeks of waiting.
Video Marketing Rocks
Because video is extremely well-liked, video back links and hyperlinks are frequently at the top just before some other content materials. This does not imply that placing a 12-minute video on your own website may instantly allow you to increase your rate involving completely new registrants or that you’ll quickly promote much more of your products and solutions. There is certainly a lot more to powerful video connection and communication than simply flooding a number of video clip materials on your current website pages.
Notice that at virtually any presented level within the first couple of essential minutes on your web page, the new site customer is actually within the edge of clicking out along with abandoning that weak yet distinctive possibility to throw open a new connection, possibly a communication with both you and your products and solutions.Present day internet users already understand the things they are searching for. No one surfs in a very serendipitous fashion any longer. What we really should deal with, therefore, will be the need from the end user to find exactly what he is seeking in the shortest period achievable as well as in the most efficient way..